• This (is a) Digital Portfolio


    Digital Strategy,

    Learning Design.

  • Joey Rubin (is a) Digital Creative.

    A storyteller with a passion for meaningful and elegant communication.

    Joey's written work has appeared in a variety of publications ranging from in-flight magazines (Hemispheres), & new media sites (The Daily Beast), to respectable newspapers (The San Francisco Chronicle). His copywriting has anchored digital campaigns for brands as diverse as BritBox/BBC, Baskin-Robbins at Home, & Be Electric Studios. In addition to this creative work, he's designed learning experiences for middle grades through adults with Teach for America, & others.


    Sound like someone you want to work with? How flattering! Let him know.

  • Work

    From BBC to Baskin-Robbins, explore my concepts, copy, and creative output.

    Fresh voiced cross-platform strategy for an intergenerational media product. BritBox, the premier British TV streaming site, launched in the US in March 2017. A collaboration between "old guard" BBC and "youthful" iTV, the site struggled early on to find its niche in an ever-crowded streaming...
    New vision, voice, and visuals are needed when a household name becomes a household brand. (Like, literally: in your grocery store.) When rights to the Baskin-Robbins branding and flavors were purchased by Boardwalk Frozen Treats, LLC., a new way of talking about the iconic "21 flavors" brand...
    Broaden the reach and impact of a high-end film and photo studio through digital strategy and content marketing. Be Electric Studios is a hub for the photo and film production community in NYC founded in 2014. Clients include Google, Spotify, The Gap, Estee Lauder, Time Inc, Adidas, MTV,...
    On-brand copy for literary guides aimed at curious (if lazy) young scholars. Barnes & Noble Books publishes SparkNotes Guides, the leading purveyor of study guides for kids, teens, and college students. I was part of their copywriting team, tasked with researching literary texts and creating...
    Go far, go fancy. Copywriting luxury travel for a concierge in-app experience on the Vertu Luxury Mobile Network. We were invited to serve as the copywriting team implementing global content strategy for "Vertu Life," and in-app platform for Vertu Luxury Mobile Phones, the British-based...
    Book reviews and cultural coverage for the venerable west coast newspaper. When the opportunity arose to write cultural commentary for one of the west coast's oldest and most esteemed book review sections, this book geek could not turn it down. For the paper, I had the chance to cover memoir,...
    The following long-form book review was published by the LA Review of Books in April 2018. Link to the full article is below. FROM THE BOOM of César Aira mini-novels published by New Directions (15 to date) to the emergence of Spanish-Argentine powerhouse Andrés Neuman (two novels, a travelogue...
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  • Résumé

    I use double accents because I'm that kind of writer. PDF resume here.

    Digital Strategist


    4+ Years

    • Assist companies in building internal capacity to leverage talent for digital marketing and advertising campaigns, B2B, B2C, and social media outreach
    • Lead multi-person team in writing and execution of digital content strategy for top-tier clients, relying on agile methodology and fast-paced iterative strategy
    • Team lead and daily operations manager for email marketing campaigns rooted in brand voice and defined by precise audience targeting
    • Copywriting and digital strategy lead for expansive, long-term campaigns
    • Up-to-date on best practices for digital copywriting and analytics


    Que Content

    3+ Years

    • Conceptualize and execute marketing campaigns
    • Write copy for video, print, digital, UX, mobile, and social
    • Work closely with Art Directors and Creative Directors to develop concepts
    • Contribute ideas and copy to new business pitches
    • Provide guidance and direction to junior writers

    Learning Designer

    Teach for America

    3+ Years

    • Design learning spaces for early-career educators working in diverse, underfunded schools
    • Focus on identity development, professional growth, social justice, and leadership
    • Deliver strategic support to teachers, resulting in 88% of teachers on track to reach rigorous end-of-year goals
    • Received 8th highest team satisfaction rating (out of 300 in role nationwide)
    • Lead and design learning spaces for onboarding, training, certification, leadership development (6.8/7 average on session feedback across tenure)
    • Inaugural recipient of Certification of Excellence in Adult Learning based on 7-month agile project design and adult learning theory coursework

    Freelance Writer

    The Daily Beast, SF Chronicle, Paste, Forward...

    15+ Years Freelance


    The Argentina Independent

    2+ Years

    • Managed a dispersed team of bilingual writers, translators, and artists.
    • Wrote introductions, set style guide, and created publishing calendar. 
    • Lead deadline-oriented work-stream to create and publish a biweekly literary supplement for English-language newspaper based in Buenos Aires, Argentina.
    • Published  award-winning work by Oliverio Coelho, Carlos Gamerro, and Guillermo Martínez (The Oxford Murders), among others, in original English translations.


    Sacks & Co Media Relations

    <1 Years

    • Crafted clean, brand-dependent publicity copy distributed to national network of print and online media outlets and journalists
    • Researched markets across US and managed press outreach for best-selling and Grammy winning artists
    • Represented artists including: Bjork, k.d. lang, Rufus Wainwright, Dan Wilson, Nonesuch Records
    • Pitched music directors, magazine editors and TV producers.

    Writer, Editor

    About.com/New York Times

    5+ Years

    • Budgeted weekly content and created management calendar to source, write, and publish 150+ blog posts, articles, email newsletters focused on music, pop culture, media, current events, TV
    • Wrote with general interest and niche voice aligned to and activating readership of over 30,000 daily site visitors to About.com/New York Times properties
    • Managed dispersed team of freelance writers, photographers, and visual artists.


    MEd / Master of Education, Curriculum & Instruction

    University of Nevada, Las Vegas


    MFA / Master of Fine Arts, Creative Writing

    University of Wyoming, Laramie


    MRes / Master of Research, Cultural Studies

    University of London, Birkbeck

    Visiting Scholar

    University of Oxford, England

    BA / Bachelor of Arts, English

    Reed College, Portland Oregon

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